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   Seven Selling Mistakes You Don't Want to Make!
 
Mistake #1 -- Pricing Your Property Too High
Every seller obviously wants to get the most money for his or her product. Ironically, the best way to do this is NOT to list your product at an excessively high price! A high listing price will cause some prospective buyers to lose interest before even seeing your property. Also, it may lead other buyers to expect more than what you have to offer. As a result, overpriced properties tend to take an unusually long time to sell, and they end up being sold at a lower price.

Mistake #2 -- Mistaking Re-finance Appraisals for the Market Value
Unfortunately, a re-finance appraisal may have been stated at an untruthfully high price. Often, lenders estimate the value of your property to be higher than it actually is in order to encourage re-financing. The market value of your home could actually be lower. Your best bet is to ask your Realtor for the most recent information regarding property sales in your community. This will give you an up-to-date and factually accurate estimate of your property value.

Mistake #3 -- Forgetting to "Showcase Your Home"
In spite of how frequently this mistake is addressed and how simple it is to avoid, its prevalence is still widespread. When attempting to sell your home to prospective buyers, do not forget to make your home look as pleasant as possible. Make necessary repairs. Clean. Make sure everything functions and looks presentable. A poorly kept home in need of repairs will surely lower the selling price of your property and will even turn away some buyers.

Mistake #4 -- Trying to "Hard Sell" While Showing
Buying a house is always an emotional and difficult decision. As a result, you should try to allow prospective buyers to comfortably examine your property. Don't try haggling or forcefully selling. Instead, be friendly and hospitable. A good idea would be to point out any subtle amenities and be receptive to any questions.

Mistake #5 -- Trying to Sell to "Looky-Loos"
A prospective buyer who shows interest because of a "for sale" sign he saw may not really be interested in your property. Often buyers who do not come through a Realtor are a good 6-9 months away from buying, and they are more interested in seeing what is out there than in actually making a purchase. They may still have to sell their house, or may not be able to afford a house yet. They may still even be unsure as to whether or not they want to relocate.

Your Realtor should be able to distinguish realistic potential buyers from mere lookers. Realtors should usually find out a prospective buyer's savings, credit rating, and purchasing power in general. If your Realtor fails to find out this pertinent information, you should do some investigating and questioning on your own. This will help you avoid wasting valuable time marketing towards the wrong people. If you have to do this work yourself, consider finding a new Realtor.

Mistake #6 -- Not Knowing Your Rights & Responsibilities
It is extremely important that you are well-informed of the details in your real estate contract. Real estate contracts are legally binding documents, and they can often be complex and confusing. Not being aware of the terms in your contract could cost you thousands for repairs and inspections. Know what you are responsible for before signing the contract. Can the property be sold "as is"? How will deed restrictions and local zoning laws will affect your transaction? Not knowing the answers to these kinds of questions could end up costing you a considerable amount of money.

Mistake #7 -- Limiting the Marketing and Advertising of the Property
Your Realtor should employ a wide variety of marketing techniques. Your Realtor should also be committed to selling your property; he or she should be available for every phone call from a prospective buyer. Most calls are received, and open houses are scheduled, during business hours, so make sure that your Realtor is working on selling your home during these hours. Chances are that you have a job, too, so you may not be able to get in touch with many potential buyers.

   Why Use a Realtor?
 
Get listed on the MLS...
By listing with me and Re/Max Affiliates you will be listing in the MLS. The MLS is a Multiple Listing Service, this service is used by all real estate agencies. Each property when listed is added to a searchable database accessible by all agents via agent software and the internet. Each property is capable of being uploaded with photos and a detailed description. Any Realtor with MLS capabilities can sell any property listed within the MLS, significantly increasing the number of people that view your home.

Internet marketing...
Your home will be posted on multiple internet sites with full color photos. The internet is a great marketing tool and is capable of showing your property in many different and creative ways.

Staging and curb appeal...
A Realtor can give you advice on how to present or ready your home for sale, including decorating ideas, cleaning, and refreshing tips. With years of experience, I know what it takes to sell your home!

I can help you set the "right" price...
Because there is no ‘exact’ price for any real estate, working together we can determine a price acceptable to what the current market has to offer.

We're constantly working with buyers...

Realtors are constantly working with buyers to find homes. On average most realtors show 10-15 homes per week, and receive twice as many phone calls.

Technology and creativity...
I use the latest technology and most creative advertising solutions to help gain exposure for all listed properties.

We network with other realtors...
Re/Max Affiliates works with other top Realtors in the area, exchanging leads and giving referrals, increasing your chances of selling your property, and getting top dollar.

No one sells more real estate than Re/Max!
 
  
 
   Showing Suggestions...
 
1. Open the drapes and shades; turn on the lights to make it look bright a cheerful.

2. Tidy up each room. Pick up toys, shoes, and other items that are lying around. Keep dishes put away out of sight. Be sure to make all beds, put clothes away neatly in closets and drawers. Make sure kitchens and bathrooms are super clean and vacuum the entire home before each showing.

3. Keep you pets out of the home and make sure their odors do not linger. Many buyers fear pets or have allergies to them.

4. Make sure the television and other electronics are turned off.

5. Secure you valuables, take them with you or have them locked up.

6. Notify your agent when you are leaving town and leave your home in showing condition.

7. Save the business cards of each associate who shows your property so your agent can follow up with them.

8. Do not be home during showings, buyers may feel uncomfortable with sellers present. They need to be able to envision the home as their own.
 
 
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Audrey Borcherding / Real Estate Broker Associate / RelyOnAudrey.com / Copyright © 2011
RE/MAX Affiliates - 4252 Southtowne Drive - Eau Claire, WI 54701

 
Call: 715.497.4929 | AudreyB@Remax.net